…blood rushing, tingly thing THE MAGNETTES Monster
by Walter Price
Buckle up pop fans, Sweden’s Twentyfirst century fuck pop outfit from Pajala, The Magnettes, return with a new single, “Monster”, and it’s a real hip mover. A track brimming with bounce, sexuality, and a sing-a-long chorus that’ll be stuck in your noggin for the foreseeable future.
In a quote sent to the GTC, the group’s Rebecka Digervall says, ”Monster” is about that flirty, sexy, excruciating stage where it’s like ”will-they-won’t-they?” and Sanna Kalla confesses, “We’ve definitely been there. The gushing, blood rushing, tingly thing that’s partly sweet, mostly unbearable.”
Oh indeed, we’ve all been there and it appears that we have a new anthem for such tantalizing moments. But these critically acclaimed pop masters aren’t finished just yet. “Monster” comes with a brilliantly retro 1980s vibed noir throwback music video. (If you don’t remember, many filmmakers in the 80s borrowed heavily from the 1940/50s expressionist films. At times, adding contrasting pops of color. Which would result in surreal visuals. It was a thing for a while.)
Directed by Martin Åhlin, the film is a late-night scrolling through the TV dials, come to life. Part crime saga, variety show, wind machines, and horror. Culminating in a fun, playful complement to an already addictive song. Kudos to all.
If you’re a fan of the classic bop of Toni Basil, Alli Neumann‘s knack for frisky pop and visuals, or maybe Holiday Sidewinder‘s vibe is your thing, then The Magnettes’ “Monster” is going to thrill you to no end. And you can stream the tingly single as well as see its stunning music video, now at the GTC.
THE MAGNETTES Monster
Artist photo by Martin Åhlin // quotes courtesy of Musichelp
Composer/Lyricist: Tomas Bäcklund Tuneström, Rebecka Digervall, Jonathan Bluth, Fredrik Söderström
Produktion & mix: Tomas Bäcklund Tuneström
Mastering: Pete Lyman, Infrasonic Sound
Music video directed by Martin Åhlin
“Say what you want to say. Do it as loud as you want. Be weird, be ugly, be too much, fuck as much as you want, and question everything.” – The Magnettes’ Manifesto