SUNDAY GTC CLASSIC: BLACK HONEY Midnight / I Only Hurt the Ones I Love
by Walter Price
These days the music video as an essential part of an artist’s promotional arsenal seems neither here nor there. At one point, the artistry and sometimes the overinflated budget of these films were all the rage for gossip. But the music industry has obviously changed. Now a no-budget approach to releasing music has opened vast avenues for anyone with a pen, phone, and a voice.
So when a band puts a significant amount of thought and art into their craft, it’s kinda unbelievable and a whole lot of impressive. The UK’s rock-pop outfit Black Honey do not seem to rest easy on the fact that they are releasing some of the catchiest singles from any genre in the past ten years, no, they’re going full old-school visuals as well. Not in that sort of paint by numbers kinda way pop music has become. Rather in beautifully cinematic indie film perfections.
To further my point, I’ve chosen two of their best for you to witness.
The band’s self-titled album was released on September 18, 2018, via Foxfive Records.
Directed by Shaun James Grant
This disco-inspired film is chock full of disco line dancing, sidelining rivals, late-night anxieties wrapped in an unforgettable retro technicolor-esque brilliance.
I Only Hurt the Ones I Love
Directed by Sam Kinsella
For a band making such refreshing modern rock n roll, a film set in a fake Western ghost town somewhere in Spain seems a bit of an odd concept. But, fuck it, it’s actually a breath of fresh desert air. The imagery of such a desolate landscape, a contrasting bride in white, guns, and loneliness are stunning.
[orig.pub.date 17 August 2018]
Band photo via Social Media
Izzy B Phillips