by J.P. Kallio
Here ere are this week’s Musician Quick Tips,Part 37! In my nearly two decades as a full time musician I have learned a thing or two about this business. I also have become very fast at assessing what works and what does not when it comes to promoting, recording and performing your music.
These quick tips are simple actions that you can put to use straight away
Also you check out my full blog for more HERE:
Write your ideas down
How often have you had a great idea and then forgotten about it completely in few hours time? Do you think it is only a good idea if you remember it? I can tell you from my personal experience, that is not the case. Your short-term memory does not have some fancy selective process where it chooses between remembering to buy milk and between that great idea you had few minutes ago. The more stuff you throw in, the more stuff it forgets.
So next time you have a great idea, song lyric or a catchy riff, write it down! Write it down there and then. Don’t just assume you will remember it, as you probably won’t. Most of us have smart phones these days, and you can very easily write down notes on them in a matter of minutes. So get in the habit of writing down your ideas as they come to you.
Be patiently consistent
So it might not come as a surprise to you, I will talk about the importance of consistency in music business. Promotional efforts, like writing a music business quick tips five days a week, only work if you are consistent and patient. Blogging, exactly like music business, will take time to show results. You need to be willing to work for moths, if not even years before the numbers start to climb. And even then it is not big jumps, it is steady growth that gets you somewhere.
This is why it is so important you choose a promotional method you enjoy, as you need to be in it for the long haul. Choose something you enjoy doing at least every week, for a few years (yes years!) Success in music business is not a sprint it is a marathon, and a very long one at that. Be patiently consistent.
If you want to read through some of the past 200 Quick tips, click HERE. Also if you do find these posts, or any other blog posts on my website helpful, or enjoy my music, consider supporting me on Patreon HERE.
Let your fans get to know you
Long gone are the days when the artist was that mystical entity, living in his mansion high up on the hill. The only image we had of them was the one portrayed on the magazine cover, and if we were lucky, in the live show. I know there are people who miss those “good old days,” but to me it was all so fake…
Today, largely thanks to social media, we get glimpses into the everyday life of an artist. We get to communicate with them and in a way, we get to know them. Today, they are real people for us. I used to buys music solely for the music. Now I get a great satisfaction knowing I am supporting the artist as well.
So let your fans get to know you. Let them get to know who you really are. You will build much more devoted fan base, and real relationships with your fans. These are some of the things the major labels never wanted you to have, as it takes away their power. But for an independent artist, these are some of the most powerful tools.
Advantage of time
In the early days of your career, even if it does not feel like it, you have one advantage, time. You are not under the pressure of schedules or deadlines, so use this to your advantage. If you do succeed in the music business, time will become extremely expensive commodity.
Where as right now, if you are stepping onto those first few steps of the endless latter of music business, you have chance to use time to your advantage. Want to build a website? Right now you have the time to learn how to do it. You have the time to write some great songs, without the pressures. You have the time to collaborate, do crazy projects, make crazy videos on a shoestring budget, or even party a bit before the real work starts.
Ask questions before you part with your money
There are thousands of services out there ready to take the money most musicians have worked very hard to earn, in exchange for promises of fortune and fame in music business. But too often the promise is much more than the reality and the artist ends up feeling scammed. I know, I have made these mistakes in the past…
So next time you are thinking of outsourcing something, like PR, or radio promotion, ask questions before you part with your money. And don’t only ask for the quote, ask what the deliverables are going to be and ask them in writing. This will force any self-respecting company to be honest with you. If they refuse to give you this information, walk away! To stop all the scam artists trying to rip off musicians, we need to become smarter at filtering out the trash. And this will force the companies to offer better service as well.