by J.P. Kallio
Wow, the last set of my personal quick tips of 2015 at The GTC! What a year and there will be more to come in 2016!
Happy New Year!
Here ere are this week’s Musician Quick Tips,Part 35!! In my nearly two decades as a full time musician I have learned a thing or two about this business. I also have become very fast at assessing what works and what does not when it comes to promoting, recording and performing your music.
These quick tips are simple actions that you can put to use straight away
Also you check out my full blog for more HERE:
Help others 2
I am just about to head early to The Porterhouse for the session we play there three days a week. The reason I am heading there early is because I want to help a friend check out the sound of his new pickup. Why do I do this? Well, why not? Sure thing I could squeeze in another half an hour of writing. But at the same time, helping out your friends, colleagues and friends is a good thing to do.
Helping others, I do believe does come back to you. And if you help as many people you can, the more it will come back to you. But at the end of the day, I am helping my friend because I want to, not because I want something in return. I have said it before and I will say it again: Help others.
Repetition is the key to learning. And if it doesn’t work the first time, you try it again. This is something most musicians should be very familiar with, as that’s how you learn to play an instrument. So why do we find it so hard to implement the same principle in or promotional efforts? Why do we give up something just because it feels hard at the first try?
It’s not rocket science, if something does not work, try again. Don’t just give up. No one is a master of something from the start, it takes time. So learn how to use social media to you advantage, learn how to use WordPress to build your own website, learn how to “market” your music. And if it first feels too hard, try again. Repeat until it hits home.
Improve —> yourself
Any sensible business should try to improve their product all the time. Music business is no different, and nowhere else is this more evident than in the independent music business. So you should work on improving your product at every level. Ultimately this comes down to you.
As an independent artist, what is your end product? What is it that people invest in? The album? The live show? Close, but not quite. It is you! You should work on improving yourself. By becoming a better version of your self, all of the above will improve as well. Educate your self, take better care of your health, our diet, practice, create more. All of these things will eventually filter down to your audience. If you just concentrate on making the best album possible, you might hit a rock wall along the way, as some of your skills fail you. Or maybe your singing voice is not fit enough to execute the vocals. Maybe the album does not get the exposure it should as you never bothered to educate your self on how to promote it.
If you are an artist, everything eventually comes down to you. And no record label, manager or booking agent can’t make you famous if you are not willing to improve yourself all the time. The growth of your career starts from your personal growth.
Harness that ego
Lets face it, our ego gets on the way of pretty much everything we do every day. To be successful at something, you need to believe in your self. To believe in your self, the ego comes into play. But at the same time, the ego get on the way of learning, or even more so on the way of executing what you have learned. Ever noticed a situation where you have been given some advice, and you dismiss it? Then you run into the same advice over and over again? Eventually you give in and take on the advice. Few months later as that advice actually seems to work, you are kicking your self for not following it in the first place? That is you ego holding you back.
Don’t let your ego tell you, you know the best. You don’t! I’ve been there several times… Only when you harness your ego, and douse it with a bit of humility, will start to make progress. Sure it takes balls to get up on the stage and perform in front of an audience, but if you let your ego creep in and start to take your audience for granted, they will eat you alive in a matter of seconds. Be humble and harness your ego, take control of it and use it to your advantage.
Offer value beyond physical product
In the old music business model the artist would record an album, go out on a tour to promote the album and hope to sell enough albums to make both the artist and the record label a substantial amount of money. Today that model has been reversed. We record albums so that we can tour and hopefully make money from the tour. But that was pretty much it, that was all the artists offered their fans in the past.
In today’s music business, which is very much powered by the internet, the artist can have a relationship with their fans. So it is important for the artist to figure out how to offer value past the physical product, as lets face it, that is not where the money is anymore. But the lines of physical product and other art is getting blurry. We see more and more artists expanding what they do and offer their fans. The successful independent artists nurture the relationship they have with their fans. They do what ever it takes to make them feel special and to build a connection. Offer value past the physical product, get creative.