by J.P. Kallio
Hey it is that time again, here are this week’s Musician Quick Tips,Part 34!! In my nearly two decades as a full time musician I have learned a thing or two about this business. I also have become very fast at assessing what works and what does not when it comes to promoting, recording and performing your music.
These quick tips are simple actions that you can put to use straight away
Also you check out my full blog for more HERE:
My new album ‘I Believe In You’ and you can check it out HERE
Engage with your followers
Year and nine months a go I decided finally do something about my solo career that I had been putting on hold for as long as I could remember. I had been busy with the bands, and when I wasn’t, life just got on the way. But when I finally took the few first steps into this new journey, I decided to put everything I learned over the years working in other bands to use. And one of the most important things was engaging with your followers.
Your followers are the people who connected with your music and have faith in you. These are the people you should make feel special. They are your most important promotional tool. They make your music matter.
So do what ever it takes to make them feel special. Tell them you appreciate them, talk to them, find out more about them. This is what the modern music business is all about.
When the time comes, act
We often blame time. We use it as an excuse for not doing something. “The time was not right.” I talked HERE about how the time is never perfect, and how you should just get on with it. At the same time, there obviously are more favourable times for things to happen.
The trick is to be ready to act, and when the opportunity comes knocking, act on it. Often the opportunities might not seem so obvious to us. Many times simple everyday things might hide opportunities for something new. You should work on having a mindset looking for opportunities, and have the willingness to get to work when the time is more favourable. Also never underestimate an opportunity to learn. So when the time comes, act. And when ever you are in doubt, it is almost always better to act, than not.
It all starts in your mind
We look far and wide for the next promotional hack, that might just elevate us up the steps of success in the music business. We search the net, we read books, blogs, listen to podcasts, talk to anybody who might have experience in the subject (or at least I hope you do.) But too often we forget to concentrate on the most powerful enabler of our success, our mind.
It all starts in our mind. If we don’t believe in our selves one hundred percent, the self-doubt starts to creep in. And if the self-doubt takes hold, we will not succeed. Fake it until you make it? No! Fake it until you become it. You need to start believing with every cell in your body that you will succeed. One you have the mindset to succeed, the work becomes easier. Nothing will seem impossible, and the big goals up ahead will start creeping closer. Also you will gain much realistic view of time. If something takes longer to achieve, you will not lose faith. Believe in your self! It all starts in your mind.
Share what you love
You should know by now that I am a strong advocate of artists connecting with their audience these days. I believe people build a stronger bond with you, if they feel they know you better. I believe this is the key to the success in the modern music business, and the lack of it has been a big part why I think the old music model eventually failed.
So here’s a quick way to start connection with your audience, and even your potential audience. Share what you love. Share music, films, books, art, or what ever you can think of. Share it because you feel strongly about it. Often when you share stuff, people will comment on it, and as you already feel strongly about it, you will have a lot to talk about.
Music business discipline
Many of us as younger versions of our selves got into music business in a hopes of having certain “freedom.” We think we can be our own boss. We think we can get out of bed what ever time we want, and stay up partying until what ever time we want. That was very much the case with me back in my teenage years. The reality today is very different from the truth. Yes you are your own boss, but that is exactly why discipline is so important.
But what I have become to realise in the not so distant past might surprise some of you, the path to true freedom can be found in discipline. The more I work on something, the better I get at it. And guess what? It takes discipline. And the more disciplined I am with my self, the more in control I feel and to my surprise, happier I feel. So get working on your discipline. Take control of your life and your career.